How My Rates Work
I have a personality that uniquely positions me to laser-focus in on a big, meaty project and see it through to completion, while doing kick-ass work on it. But a consequence of this is that I’m not a huge fan of having lots of different open mental loops that I need to close with lots of different clients. As such, my rates are structured on a sliding scale where you pay less per hour when you have me do more work.
0 - 3 Hours
e.g. Small website updates.
3 - 10 Hours
Small-scope projects; e.g. extensive website updates, small-scope WordPress plugins or website features, custom page designs without builds
10 - 20 Hours
Small-scope design + build projects, like small single-page websites, custom opt-in pages, etc.
20 - 30 Hours
Small-scope custom website projects, such as a bare-bones blog or podcast that has a focus on efficiency, rather than on going “all out” to make the site as kick-ass as possible. Relatively short sales pages also will often fall into this range.
30 - 40 Hours
Relatively small-scope projects where I’m going “all out” will fall into this range. Or alternately, relatively large-scope projects where I am trying to be conservative on time spent and focusing on efficiency.
This is my catch-all rate for the types of projects I prefer to work on: sites where I’m really going the extra mile to make the site as kick-ass as possible. A standard-scope kick-ass site for a financial advisor, established blogger, established podcaster, etc. will generally be around 45 hours.
Common Projects & How Long They Take
Below are a few of the things I am often asked to do by clients, along with how long those things take. These are only meant to give you a very rough idea — I’d encourage you to contact me if you want a more specific time estimate.
40 - 50 Hours
Build a kick-ass new full-featured website for an existing blog, financial advisor, podcast, etc. and pull out all the stops to do my very best work
30 - 40 Hours
Build a kick-ass site for a podcaster or blogger who’s just getting started and pull out all the stops to do my very best work. (People who are just getting started usually have less content to deal with than people who have existing sites)
30 - 90 Minutes
Update WordPress, theme, plugins, etc. and make a backup of the site first, and then crawl the site after to make sure nothing’s broken – 30 mins if hosted at WPEngine / if you have an automated backup tool in place; 60 – 90 minutes if not.
2 - 3 Hours per panel
Custom long-form sales page design & build. These pages obviously can vary quite a lot in price, but budgeting for 2-3 hrs per panel is a good rule of thumb. The reason for this is that sales pages tend to have a lot more design work that goes into them than the more “standard” pages like, about, resources, etc.
10 - 15 Hours
Custom opt-in page design & build. These can range quite a bit in price depending on length and complexity, but 10-15 hours is at least a good rule of thumb.